Over the past two years, use of social media has grown dramatically.

Today tools such as Facebook, LinkedIn and Twitter are used heavily for professional networking, inter-company communications and career development / job search – as well as for social connections. These tools can be a great way to develop, communicate and promote yourself for long term career success. But as we have seen recently with WikiLeaks and many other ‘high profile cases’ there can be challenges and issues when using social media.

The ease and predominant use of social media can lead to privacy breaches, negative impact on personal and business reputation and relationships or even more severe consequences. This program is designed to provide employees, managers, business owners, job seekers and consultants with guidelines, ideas and approaches they can put to use immediately to avoid the threats while benefiting from use of social media.

Participants will hear examples of what has worked (and not) for company and individual use of social media as well as new perspectives for business in tomorrow’s world of social media ‘connectivity’.

Speakers include:

Vicente Silveira, Principal Product Manager, LinkedIn
Chris Tacy, VP Business Development, One True Fan
Sam Weller, VP Business Development, Reputation.com
Neale Mulligan, Certified Social Media Strategist, Equinix
Sandra McCandless, Partner Employment Law, SNR Denton
Moderator: Jennifer Vessels, CEO, Next Step